Lead Flow

About Lead Flow

Lead Flow develops marketing analytics and sales-attribution software. Its platform connects advertising activity with customer interactions and completed sales, giving businesses a view of how marketing spending contributes to revenue. It combines information from campaigns, calls, appointments, customer-management systems and sales records so teams can follow a lead beyond the first enquiry.

The product supports first-touch and multi-touch attribution, campaign return calculations and dashboards that bring several marketing channels into one interface. Artificial intelligence tools analyse performance and suggest where advertising budgets could be adjusted. Lead Flow also presents specialised workflows for industries such as healthcare, real estate, education, retail and professional services, reflecting the different steps between an initial advert and a completed purchase.

The company is based in Riyadh, Saudi Arabia. The Garage identifies it as a 2025 startup in the tenth cohort of its accelerator programme. Its published product material focuses on linking marketing and sales teams through a common customer timeline. The platform is designed to help businesses distinguish an inexpensive enquiry from a campaign that produces paying customers, and to identify where opportunities are lost between acquisition and conversion.