Keep Converting

UAE-based startup whose AI platform generates and tests personalised product-page versions for each online shopper. Founded in 2025, it raised a $2 million pre-seed round led by Nuwa Capital and COTU Ventures in September 2026.

Industry: E-commerce conversion optimisation | Location: United Arab Emirates | Total Funding: USD 2M

About Keep Converting

Keep Converting is a UAE-based company that sells AI software to help online retailers turn existing website visitors into buyers. Its platform generates a separate version of a product page for each visitor, covering layout, images and text, using signals such as traffic source, behaviour and location. It runs several AI-generated variants side by side and promotes the best-converting one automatically. The company presents this as a replacement for manual A/B testing, and merchants review and approve variations before they go live.

The company was founded in 2025 by Mohammad El Mougi, its chief executive, and Manuel Prinz. El Mougi was previously chief product officer at the health-tech platform Vezeeta and earlier led marketing at Vodafone. Prinz was head of product at TikTok Shop US and worked in product management at Walmart.

The platform is set up without code and connects to store systems including Shopify, WooCommerce, BigCommerce, Wix, Adobe Commerce, Squarespace, Zid and Salla, and its website also names Salesforce Commerce Cloud. Merchants can pay a flat monthly subscription or a performance-based fee tied to incremental revenue. The company says it has produced thousands of product-page variants for brands in consumer electronics, home appliances, beauty, fragrance and lifestyle accessories, with active deployments in the United States, Europe and the Gulf. Its website shows brands including Swiss Arabian, Clara, Blu, Luriax and Warmies. It reports an average conversion lift of 64 percent, a figure the company has not backed with customer numbers. Its website describes the product as GDPR compliant and SOC 2 ready, and says it uses first-party behavioural and contextual data without accessing or storing personal data.

Keep Converting came out of stealth on 8 September 2026 with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures. It said the money would go towards onboarding merchants, expanding its engineering team and developing its AI conversion and cross-client intelligence capabilities.

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