jalebi.io
Dubai-based food and beverage software company that sold a cloud inventory, POS and production operating system to restaurants; announced a permanent shutdown in August 2026.
Industry: Food and beverage operations software | Location: Dubai, United Arab Emirates | Founded: 2021
About jalebi.io
jalebi.io was a food and beverage technology company in the United Arab Emirates that sold a cloud-based operating system for restaurants and cafés. The software combined inventory management, a point-of-sale system, production traceability and supplier management. The company was run by jalebi.io Holdings Limited, with offices in Dubai and Riyadh, and announced in August 2026 that it was closing permanently.
According to the company's website, the project began around May 2020 and took the name jalebi in July 2020. Zohare Haider became full-time chief executive in March 2021, and Rizwan Ahmed Khan joined full-time as chief product officer in October 2021 alongside Mubashar Ehsan as chief technology officer. The company raised a first angel investment in April 2021, joined Sheraa in Sharjah in June 2021 and was accepted into Techstars in November 2021, graduating in February 2022.
The website lists a private beta in April 2022 and a public beta in September 2022. Entrepreneur Middle East reported in November 2024 that the platform was built with more than 50 brands, that pricing was US$100 per outlet per month, and that the company reported 131 percent month-on-month growth since its 2024 commercial launch. The company's site says it was live in Saudi Arabia, the UAE and Oman and shows testimonials from Beyond Cafe, Red White Restaurant and Sweetheart Kitchens.
The company took part in cohort eight of the Mohammed bin Rashid Innovation Fund accelerator in 2024 and was backed by Techstars, Hub71 and STC, according to Entrepreneur Middle East. In an interview published in March 2024, Haider said the company had received investment from STC through its growth acceleration programme. No funding amounts were disclosed in any source read. In November 2024 Entrepreneur Middle East reported that jalebi was completing a seed round. It also reported recognition from the UAE Future100 initiative and sixth place in the Deloitte Fast50 for impact.
In its closing message, reported in early August 2026, the company said its platform had run across multi-kitchen networks in six markets. It won a MAJRA Gold Seal in November 2025. The company gave no reason for closing.
Leadership
- Zohare Haider, Co-founder and Chief Executive Officer
- Rizwan Ahmed Khan, Co-founder and Chief Product Officer
- Mubashar Ehsan, Co-founder and Chief Technology Officer