InflightFlix

About InflightFlix

InflightFlix creates and distributes destination content for airline entertainment systems. It connects tourism organisations, airports, airlines and content suppliers through video and audio material designed to give passengers reasons to visit a place. Rather than treating destination promotion only as a standalone advertisement, the business packages local experiences into content that can sit within the onboard entertainment catalogue.

The company's RISE programme brings together a production framework, a shared destination asset bank and a network of distribution partners. Destinations can prepare, update and translate approved material for different airline systems and languages. The content covers experiences such as attractions, food, accommodation and places to explore, with an emphasis on reaching travellers before arrival.

InflightFlix grew from the VisitorFlix tourism-video business. A Wild Atlantic Way guide went live on Aer Lingus transatlantic flights in April 2018, establishing an early airline distribution example. The company operates from Shannon, Ireland, and Martin O Regan is founder and chief executive. Its work with Viasat extends the model to onboard connectivity and entertainment services, offering airlines destination guides while giving tourism partners a channel to reach passengers during a journey.

Leadership

• Martin O Regan, Founder and CEO