Hala Yalla (webook.com)

About Hala Yalla (webook.com)

Hala Yalla is a Saudi events, sports and experiences booking platform that is being folded into the webook.com brand. Its website states that it is rebranding to webook.com and that events and experiences will move to webook.com over the coming weeks. The app is described as a single place for sports, entertainment, culture and community activities, and it targets both consumers and event organisers.

On the consumer side, the site lists tickets for entertainment and sports events, tourist destinations, restaurants, classes and courses, hiking and outdoor adventures, and online experiences in cities including Riyadh, Jeddah, Dammam, Hail, Madinah, Al Baha, Al Jouf, Al Qassim, Jazan, Najran and Tabuk. Sample listings include a children's entertainment centre in Riyadh, a hiking trip to Mount Qara in Al Ahsa, a stargazing experience in AlUla and an exhibition about NEOM's The Line.

For businesses and organisers, the platform offers event ticketing software, online and offline ticket sales, interactive seat-map ticketing, corporate experience packages, booking systems for tourism, classes, restaurants, exhibitions, artists, gyms, spas and salons, an app builder, and tools for sports and esports tournaments.

The company publishes figures of more than 5.6 million users, more than 1 million registered players, more than 12.5 million tickets sold and more than 8,000 teams or groups, along with a revenue figure of more than 1.5 billion whose currency is not stated. Partner logos shown include Jarir, Awwal Park and the Saudi Games. Past events highlighted on the site include a Spanish Super Cup final featuring Barcelona and Real Madrid, a Cristiano Ronaldo signature museum, and Disney: The Castle.

The site also lists a Fun Startup Accelerator Fund and an Investor Relations page. Founders, founding year and funding rounds are not stated on the pages reviewed.