Gradial
Seattle company that deploys AI agents for enterprise marketing operations across Adobe, Salesforce and other systems; announced a USD 65M Series C led by Insight Partners in June 2026.
Industry: Enterprise marketing operations software | Location: Seattle, United States | Founded: 2023 | Total Funding: USD 65M
About Gradial
Gradial is a Seattle company that sells an agentic marketing operations platform to large enterprises. Its AI agents do campaign assembly, content authoring, asset management, quality assurance and brand governance work across the systems a customer already runs, and route changes through existing approvals. Its website lists offerings for content and campaign execution, asset execution, generative engine optimization and Insights and Journeys.
Gradial was founded in 2023 by four co-founders who met at Dartmouth, according to The Next Web. Doug Tallmadge is chief executive, Deip Kumar is chief technology officer and Anish Chadalavada is chief growth officer. Tallmadge and Kumar previously worked at SpaceX, and Chadalavada worked on AI strategy at Microsoft. The fourth co-founder was not named in the sources read. The website footer gives the legal entity as Panorama Artificial Intelligence Corp. The Next Web reported about 100 employees in June 2026.
The website names customers including T-Mobile, Prudential Financial, Cisco, Intel, Kaiser Permanente, Wells Fargo, Vanguard, Lenovo, US Bank, Micron and Avalara, and Gradial's Series C announcement adds AWS. The Next Web said early adopters came largely from healthcare and financial services. Listed integrations include Adobe Experience Manager, Adobe Experience Platform, Salesforce Marketing Cloud, Sitecore, Contentful, Drupal, Bynder, Workfront and Snowflake, and TechScoop reported that the agents also work with ServiceNow and Databricks.
An aggregator reported a seed round of 5.4 million US dollars led by Madrona in February 2024. Gradial said in June 2026 that it had raised more than 110 million dollars in the previous 16 months. On 17 June 2026 it announced a 65 million dollar Series C led by Insight Partners, with Madrona, PruVen and VMG taking part. The Next Web reported a valuation of 675 million dollars.
Gradial says its annual recurring revenue grew more than tenfold over the previous 12 months, without giving a base figure. The Next Web reported that T-Mobile cut campaign execution time by 80 to 90 percent, a figure not independently verified, and that the company plans to hire across engineering, sales and marketing.
Leadership
- Doug Tallmadge, Co-founder and Chief Executive
- Deip Kumar, Co-founder and Chief Technology Officer
- Anish Chadalavada, Co-founder and Chief Growth Officer
- Doug Tallmadge, Chief Executive