Clootrack

AI software that analyses customer feedback and explains customer experience patterns.

Industry: Software & SaaS

About Clootrack

Clootrack provides customer experience analytics software for enterprises. It collects customer conversations from internal business systems and online channels, then uses artificial intelligence to organise the feedback into insights about products, services and customer behaviour. The platform supports text and voice analysis and combines information from multiple sources so businesses can examine the reasons behind customer satisfaction, complaints and churn.

Its analysis is used in product development, market entry, customer acquisition, retention and e-commerce operations. Clootrack's current product offering includes specialised agents for tasks such as complaint analysis, contact-centre improvement, product innovation and research. The company also offers configurable voice-of-customer workflows for business requirements that do not fit a standard use case.

Shameel Abdulla is co-founder and chief executive, while Subbakrishna Rao is co-founder and chief technology officer. The business has offices in the United States, the United Arab Emirates and India, including Dubai, Bengaluru and Kochi. Its enterprise customer list includes companies in consumer electronics, manufacturing and professional services. Wagner Spray Tech selected Clootrack to analyse the factors influencing customer experience in its paint-equipment business. Clootrack is also listed among Intelak's accelerator alumni under its own domain.

Leadership