Clarity
London-based customer experience AI company, formerly Anecdote, combining voice-of-customer analytics, AI agents and support automation. It announced USD 12 million in funding led by Prosus Ventures in September 2025.
Industry: Customer experience platform | Location: London, United Kingdom
About Clarity
Clarity, which trades as OnClarity and was formerly named Anecdote, is an AI customer experience company. Its platform combines voice-of-customer analytics, AI agents and support automation, and it is aimed mainly at regulated industries. Press releases in September 2025 gave London as its headquarters, with offices in New York and Riyadh.
Abed Kasaji is co-founder and chief executive, and Pavel Kochetkov is co-founder and chief technology officer, according to the company website. STV described Kasaji as a former AI product manager at Facebook and Careem and Kochetkov as a former AI researcher at Cisco and Careem. Wamda gave 2022 as the founding year, while STV said the product launched in 2023. The company rebranded from Anecdote to Clarity in September 2025.
The website lists an agentic customer experience loop, a voice-of-customer product that ingests calls, chat, WhatsApp, social media, reviews, tickets and surveys, an AI support agent and agent assist, agent quality scoring, and a tool that finds gaps in knowledge bases. It can be deployed in a regional cloud, a sovereign private cloud or on premises. STV named OpenAI, Booking.com, Careem, stc and Grubhub as customers, and Wamda said the Prosus portfolio companies OLX Europe, iFood and Dubizzle use the platform. Clarity's security page says it is SOC 2 certified and aligned with the GDPR and Saudi Arabia's personal data protection law, statements the company makes itself.
On 15 September 2025 Clarity announced USD 12 million in new funding led by Prosus Ventures. Participants included STV's AI fund, Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com and angel investors from OpenAI and Google. The company said it would use the money to expand applied-AI teams in New York, London and Riyadh. It also said revenue grew 5.4 times year on year and that monthly growth averaged more than 20 percent in 2025. No later round has been published, and the company has not disclosed headcount or valuation.
Leadership
- Abed Kasaji, Co-founder and Chief Executive Officer
- Pavel Kochetkov, Co-founder and Chief Technology Officer