Cafu
Dubai-based company founded in 2018 whose app delivers fuel to parked cars and offers mobile car washes, battery, tyre and oil changes, insurance and electric vehicle charging. It operates in the UAE and Canada.
Industry: On-demand vehicle services | Location: Dubai, United Arab Emirates | Founded: 2018
About Cafu
Cafu is a Dubai-based on-demand vehicle services company. Customers order through a mobile app, and Cafu delivers fuel to a parked car. Gulf News coverage lists mobile car washes, battery, tyre and engine oil changes, insurance services and electric vehicle charging among its other services. Bloomberg's April 2025 report, as carried by Gulf News, said Cafu operates in the United Arab Emirates and Canada. Its LinkedIn page gives its headquarters as Emirates Towers on Sheikh Zayed Road, Dubai.
Rashid Al Ghurair founded Cafu in 2018 and leads it as chief executive. Entrepreneur Middle East described him as co-founder and chief executive in December 2024, and SME10X reported in July 2019 that he had spent more than a decade trading physical oil before starting the company. At that time the app served Ajman, Dubai and Sharjah, and the company described itself as self-funded.
In 2019 Cafu announced a research and development centre at the Sharjah Research Technology and Innovation Park and said it planned to launch in Jordan. SME10X reported that it won the best AI platform in the energy sector award at the first Ai Everything Brave Awards in Dubai that year. Gulf News reported in November 2022 that Cafu was in its fourth year of operations and had reached its nine millionth fill-up in early 2022. The same report said Cafu planned to add 60 staff and had formed an advisory board of James Babb, Cenk Serdar and Fares Akkad. It described two divisions, one for mobility technology and one for fuel delivery and storage.
Bloomberg reported on 24 April 2025 that Cafu was exploring its first sale of a stake, with Lazard working on the preliminary discussions. The same report said Cafu had told customers it would begin charging a fee for fuel deliveries. The Morning Context noted in May 2025 that the company had stopped offering free delivery. No investors, valuation or completed funding round were named in that coverage.
Leadership
- Rashid Al Ghurair, Founder and Chief Executive Officer
- James Babb, Advisory board member
- Cenk Serdar, Advisory board member
- Fares Akkad, Advisory board member