Bridgify

Bridgify supplies APIs, branded marketplaces and itinerary tools that let travel and financial services businesses distribute tours, activities and attractions.

Industry: Travel experiences distribution infrastructure | Location: Tel Aviv, Israel | Founded: 2019

About Bridgify

Bridgify develops infrastructure that allows other businesses to offer travel experiences within their own products. Its platform brings together tours, activities and attractions from multiple supplier networks, allowing partners to access inventory through a single connection. The company serves travel brands as well as banks, financial technology businesses, loyalty programmes and other digital platforms seeking to add experiences to their customer offering.

Partners can use an API, launch a branded marketplace or embed a personalised itinerary planner. The underlying technology handles functions including availability, pricing and multi-currency settlement. By consolidating supply from several networks, Bridgify reduces the number of separate integrations that a distributor needs to maintain. Its catalogue covers more than one million experiences across over 180 countries.

Founded in Tel Aviv in 2019, Bridgify is led by co-founders Amit Shamni and Yaniv Green. In May 2026, HBX Group announced an agreement to acquire the entire company, with €3 million paid upfront and most of the consideration dependent on future performance. Bridgify now presents itself as part of HBX Group. The combination connects its distribution and recommendation technology with a larger business-to-business travel ecosystem.

Leadership