Armoir

About Armoir

Armoir is a premium luggage brand based in the United Arab Emirates. Its products reinterpret the wardrobe trunk for contemporary travel, combining a distinctive exterior with compartments designed to make packing and access easier. The brand sells directly through its online store and positions its luggage between mass-market alternatives and traditional luxury houses.

The design uses a 70/30 division of internal space, allowing clothes and other belongings to be packed vertically. Compression dividers help maintain order inside the case, while aluminium reinforcements support durability. A diagonal stripe forms part of the brand’s visual identity. The development process involved successive prototypes to refine both the construction and the way travellers use the luggage.

Martial Dahan leads Armoir as founder and chief executive. The company received early support from The Greenhouse by Chalhoub Group and subsequently raised a $500,000 seed round led by Salica Oryx Fund, with participation from Plus Venture Capital and angel investors. The financing supports additional collections, design development, team growth and expansion across MENA and Europe. Armoir’s offering centres on travel products that combine practical organisation with a recognisable premium design.

Leadership

• Martial Dahan, Founder and CEO