ariika
Egyptian home furnishings and decor brand founded in 2016 that sells online and through stores in Egypt and Iraq. Beltone Venture Capital invested in 2023 and again in 2024 and 2026, and ariika plans two stores in Riyadh.
Industry: Home furnishings and decor | Location: Egypt | Founded: 2016 | Total Funding: USD 3M
About ariika
ariika is an Egyptian direct-to-consumer home furnishings and decor brand. Its website sells furniture for living rooms, bedrooms, dining rooms, outdoor spaces and children's rooms, along with bedding and bath products, mattresses, kitchen and dining items, decor, lighting and rugs. The company says it works with artisans around the world to create and curate its products. Its site quotes prices in Egyptian pounds, offers free shipping to Cairo and Giza, and lists instalment payment providers including Souhoola, Valu and Forsa.
ariika was founded in 2016 by Khaled Attallah and Shahir Arslan. Attallah is chief executive. Wamda reported in September 2023 that the company said it had served more than 800,000 customers and completed more than 3,000 projects for regional real estate developers. In November 2024 Launch Base Africa reported that it had more than one million customers, a 90 percent compound annual growth rate since launch and 15 percent of revenue from exports. These figures were supplied by the company.
Egypt is its home market. ariika entered Iraq in 2024 and opened a flagship store in Baghdad. In 2024 it said it planned a Saudi Arabia store for January 2025 and expected Iraq and Saudi Arabia together to make up half of its business in 2025.
Beltone Venture Capital, the venture arm of Beltone Holding, took a 20 percent stake in a Series A round announced in September 2023; the amount was not disclosed. In November 2024 ariika announced a USD 3 million extension of that round, led by Beltone and the UAE-based Citadel International Holdings. The extension came from the Beltone and CI Venture Capital fund, which Launch Base Africa put at USD 30 million. The company said the money would support expansion in Iraq and Saudi Arabia.
In June 2026 Beltone said it had increased its investment in ariika and in the Egyptian food brand Lychee, without giving an amount. ariika said it would open two stores in Riyadh, which together with Lychee's three make five. Coverage at that point described the Riyadh stores as upcoming. ariika has not disclosed revenue.
Leadership
- Khaled Attallah, Co-founder and Chief Executive Officer
- Shahir Arslan, Co-founder