Abwaab
Jordan-based edtech company founded in 2019 that offers curriculum-aligned video lessons and assessments for secondary-school students. It has raised about $27.5 million and in 2026 bought two Egyptian start-ups, Apex Education and Eduact.
Industry: Online learning for secondary-school students | Location: Jordan | Founded: 2019 | Total Funding: USD 27.5M
About Abwaab
Abwaab is a Jordan-based education technology company founded in 2019 that provides online learning for secondary-school students. Its platform offers video lessons, practice and tutoring aligned to national curricula, and it has operated in Jordan, Egypt, Iraq, Saudi Arabia and Pakistan. Forbes Middle East reported in 2022 that the company employed about 140 people and served more than two million students. Coverage from 2020 names Hamdi Tabbaa as co-founder and chief executive and Hussein Alsarabi as co-founder and chief technology officer. Sabri Hakim, a former general manager of Careem for the Levant, later joined as co-founder and chief operating officer. Abwaab has raised about USD 27.5 million in total. Wamda reported a USD 2.4 million pre-seed round in March 2020 led by Adam Tech Ventures, with Endure Capital, Equitrust, the Innovative Startups SME Fund and angel investors. In March 2021 it raised a USD 5.1 million seed round from 4DX Ventures, BECO Capital, EQ2 Ventures, Foundation Ventures, GSV Ventures and Spartech Ventures. In November 2021 it closed a USD 20 million Series A led by BECO Capital with 4DX Ventures, GSV Ventures, Watar Partners and others; Arab News, citing MAGNiTT, described it as one of the best-funded regional edtech start-ups. Wamda reported that the company grew active users tenfold during the 2020/21 academic year. The Series A funded expansion into Egypt and Pakistan, the latter through the acquisition of Pakistani edtech start-up Edmatrix. Abwaab has continued to expand by acquisition. Dabafinance reported that in January 2026 it bought Egyptian university admissions firm Apex Education, and in September 2026 it acquired Egyptian edtech Eduact for an undisclosed amount, its second deal of the year. Eduact, founded in Egypt in 2020 by Adham Hamed and Ali Hisham, sells software that helps independent teachers and small learning centres manage video content, grading, payments and workflows across online and offline classes. Abwaab said it plans to integrate Eduact's technology into its platform and expand it in Egypt and other markets, a move reported as extending the company from direct-to-student learning into tools for Egypt's large private-tutoring sector.
Leadership
- Hamdi Tabbaa, Co-founder and Chief Executive Officer
- Hussein AlSarabi, Co-founder; Chief Technology Officer (at launch)
- Sabri Hakim, Co-founder
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