Saudi logistics tech startup Viero secures $1.2M in seed funding led by Watheeq Capital and strategic investors to scale its unified fleet and logistics platform across MENA.
Viero, a Saudi based logistics technology startup founded in 2024, has secured $1.2 million in seed funding to expand its unified fleet and logistics platform across the Middle East and North Africa (MENA) region. The funding round was led by Watheeq Capital and Share Investment Co., with participation from Numu Angel Network, Black Iris Angel Network, and other strategic angel investors.
The capital will be used to accelerate product development, enhance platform capabilities, and support regional expansion into markets beyond Saudi Arabia, addressing persistent fragmentation in logistics operations. Viero’s platform consolidates delivery management, real time tracking, and vehicle related payment processing into a single interface for fleet operators and logistics providers.
Founded by Khaled Dakkak, Ahmed Alotaibi, and Marat Khamash, Viero is headquartered in Saudi Arabia and operates in Jordan. Its technology addresses inefficiencies in fleet operations, where multiple standalone tools often reduce visibility and operational control. By centralizing workflows, Viero allows operators to make data driven decisions, improving cost management and operational oversight.
The seed round led by Watheeq Capital and Share Investment Co. highlights investor confidence in logistics technology amid Saudi Arabia’s growing tech ecosystem, driven by long term economic diversification efforts under Vision 2030. The funding will support the company’s regional expansion and the enhancement of operational and financial tools for fleet operators.
Viero’s platform offers a unified alternative to legacy providers with fragmented tools, helping reduce administrative overhead and improve financial transparency. The company will leverage this seed investment to scale its technology stack and drive adoption among logistics firms seeking greater operational control.
In MENA markets, rapid e commerce growth and digitalization of supply chains have created opportunities for startups solving operational inefficiencies. Similar ventures have attracted investor interest, signaling a trend toward automating and consolidating logistics workflows across the region.
As Viero enters its next growth phase, the company plans to focus on scaling its unified platform while expanding automation, data analytics, and financial management tools supporting Saudi Arabia’s ambition to become a regional logistics hub and fostering innovation in its digital economy.
