Comprehensive coverage and updates on بي دبليو سي across the MENA tech ecosystem.
Agents appeared in more product framings than any other category on the floor. Deloitte found Middle East projects stuck in pilots and PwC found Saudi firms ahead on operating gains and short on financial returns.
PwC's 2026 AI Performance Study reports that Saudi organisations are seeing bigger operating-model gains from AI than their global peers, while arguing the harder test — converting that into financial return — has not been passed.
DeepFest 2026's confirmed speakers include Cerebras chief executive Andrew Feldman, PwC global chief AI officer Joe Atkinson, Adobe EMEA president Luc Dammann and theoretical physicist Michio Kaku.