سبويلي
Riyadh-based app and marketplace for booking beauty salon services, launched in Saudi Arabia in April 2016. Its founder and chief executive is Abdullah Alghadouni.
Industry: Beauty salon booking | Location: Riyadh, Saudi Arabia | Founded: 2015
About سبويلي
Spoilee is a Saudi beauty-booking platform. Its app lets women book salon services in three steps and gives salon managers tools to confirm appointments and track service quality and timing. A profile on the Gust start-up site places the company in Riyadh and describes it as a marketplace for beauty service providers.
Abdullah Alghadouni founded Spoilee and is named as its chief executive in the April 2016 launch announcement, which describes him as a Saudi digital marketing professional with 14 years of experience. Gust gives the company's founding as August 2015 and lists his earlier employers as dubizzle.com, Virgin Mobile, Nokia and SISCOM. The launch announcement also named Sami Alhelwah as external technology consultant and mentor, Stoyan Naydenov as founding partner and user-experience design lead, and Maha Alim as operations manager.
Spoilee announced its launch in Saudi Arabia on 10 April 2016. The team said it had designed the service from studies and workshops with salon owners and managers across the country. The Gust profile, which is undated, reports 1,900 bookings processed since the April 2016 launch and a team of seven.
No funding rounds, investors or financial results were found. The Gust profile lists no amount raised and says the company was seeking a partner to provide funding and advice.
TechScoop's article of 22 May 2026 on Fresha describes Spoilee as a Saudi platform for beauty booking and discovery that has relationships with thousands of salons, and names it among local competitors to Fresha. As of October 2026 the spoilee.com address redirects to a page offering the domain for sale, and no recent company announcements were found, so whether the service still operates is unconfirmed.
Leadership
- Abdullah Alghadouni, Founder and Chief Executive Officer
- Stoyan Naydenov, Founding partner and UX design lead
- Sami Alhelwah, External technology consultant and mentor
- Maha Alim, Operations manager