أُناس
Luxury e-commerce retailer launched in December 2016 by Al Tayer Insignia, the retail arm of Dubai-based Al Tayer Group, selling designer fashion, jewellery, beauty and home goods in the UAE, Saudi Arabia and Qatar.
Industry: Luxury e-commerce | Location: Dubai, United Arab Emirates | Founded: 2016
About أُناس
Ounass is a luxury e-commerce retailer based in the Gulf. It sells women's ready-to-wear, footwear, handbags, fine jewellery, cosmetics and home merchandise from designer brands through a bilingual Arabic and English website. Its launch coverage named Gucci, Stella McCartney, Bottega Veneta and Alexander McQueen among the established labels it carries, with exclusive capsule collections from Gucci and Roland Mouret and from regional designers Rami Al Ali and Ayesha Depala.
Ounass is owned by Al Tayer Group of Dubai and was launched by its retail arm, Al Tayer Insignia, on 15 December 2016. Al Tayer Insignia chief executive Khalid Al Tayer announced it as the region's first premier luxury e-commerce brand. The name revives an in-house brand that Al Tayer used about ten years earlier. Al Tayer Group says its first move into retail was in 1981. The Group said at launch that it had no plans to sell equity in the portal to outside investors, and the sources read report no funding rounds.
At launch the site served the UAE, Saudi Arabia and Qatar, chosen partly because the Group already had stores in Saudi Arabia and Qatar and its Amber loyalty programme was performing well there. It offered delivery within two hours in Dubai, same-day delivery across the UAE and delivery within 48 hours to GCC residents outside the UAE, along with cash on delivery, in-home personal styling and easy exchanges and returns. An in-house editorial team produces locally created content. Khalid Al Tayer said at the time that online retail was only 1 to 2 percent of total retail in the region.
A profile on Fashion Trust Arabia names Khalid Al Tayer as chief executive of Ounass and managing director of Al Tayer Insignia. At launch, Eda Kuloglu was senior vice president of merchandising for Ounass and Al Tayer Insignia's department stores.
Ounass is listed as an authorised retailer on the website of the Dubai beauty brand AÏZA, and TechScoop reported in September 2026 that AÏZA is sold through Ounass alongside its own site. The sources read give no recent revenue, customer or delivery figures for Ounass.
Leadership
- Khalid Al Tayer, Chief Executive Officer, Ounass; Managing Director, Al Tayer Insignia
- Eda Kuloglu, SVP Merchandising, Ounass and Al Tayer Insignia Department Stores