خلود
US protein snack brand founded by Khloé Kardashian, launched in April 2025 with protein popcorn at Target and now sold at Starbucks, Walmart and other retailers; it has raised about USD 27 million.
Industry: Protein snacks | Founded: 2025 | Total Funding: USD 27M
About خلود
Khloud is a United States protein snack brand founded by Khloé Kardashian. It launched on 29 April 2025 with a protein popcorn sold at Target and on its own website, khloudfoods.com. Each serving contains seven grams of protein, supplied by a seasoning blend the company calls Khloud Dust, which is based on milk protein isolate. The company states that its products use whole grains and no seed oils.
Fortune reported that work on the brand began around 2023 and that it was ready to launch in spring 2025. TechCrunch reported in December 2024 that Kardashian and Kris Jenner were seeking at least USD 10 million for the venture. In fall 2025 the company named Jeff Rubenstein chief executive; he is a former president and chief growth officer of Poppi.
The second product line, Khloud Protein Chips in Sweet Heat, Nacho and Buffalo flavours, launched in April 2026 exclusively at Target at first. A collagen protein chip followed as a Walmart exclusive in August 2026. The company said in April 2026 that the brand was in more than 29,000 retail doors across Starbucks, Target, Walmart, Kroger, Albertsons and Amazon, and its site also lists Sprouts and Wegmans. FemFounded dates the Starbucks launch to 6 January 2026, and Fortune reports that Starbucks added a second product in May 2026.
TechCrunch reported in April 2025 that Khloud had closed an oversubscribed USD 12 million round, according to K5 Global associate partner Jessica Bixby, with Serena Ventures, William Morris Endeavor, K5 Global and Shrug Capital among the investors.
In May 2026 Dealroom reported that Khloud, Inc. filed a Form D for a USD 15 million private placement under Regulation D, with a first sale on 23 March 2026 and 20 accredited investors, and Athletech News and TechScoop reported total funding of about USD 27 million. The company has not disclosed revenue or a valuation. FemFounded reported plans to enter the United Kingdom by the end of 2026.
Leadership
- Khloe Kardashian, Founder
- Khloe Kardashian, Founder
- Jeff Rubenstein, Chief Executive Officer