إيدن ماونتن
Saudi-founded marketplace for ENORs, tradable non-operating commercial rights tied to a business in a specific territory. Founded in 2023.
Industry: Rights marketplace | Location: Saudi Arabia | Founded: 2023
About إيدن ماونتن
EdenMountain is a Saudi-founded company that operates a digital marketplace for a new asset class it calls Enterprise Non-Operating Rights, or ENORs. An ENOR is a standardised right linked to a specific business in a particular territory. It lets a company monetise its commercial rights in markets where it has no active operations, without franchising, selling equity or pursuing mergers and acquisitions, and it gives investors a tradable category distinct from stocks or real estate. The platform is designed as a standardised marketplace where such rights can be bought, sold or held. The company was founded in 2023 by Hossam Shobokshi AlOthman, Owais Al Zahed and Aljohara AlArnous. Shobokshi has said the idea grew from his attempt to bring a fast-growing international consumer brand to Saudi Arabia. AlArnous previously worked at the Public Investment Fund and later served as International Partnerships Manager at Saudi EXIM Bank. Trademark filings for ENOR and EDENMOUNTAIN were made in August 2024 under EdenMountain Holdings Limited. EdenMountain has signed a memorandum of understanding with Bank al Etihad to support businesses and investors in Jordan. In 2026 the company announced that Qatar-based GrowthX Capital for Investment had become its lead institutional investor. The amount and date of the investment were not disclosed. The capital is intended to fund entry into new international markets, faster product development, expanded marketing and a stronger team. According to the announcement, GrowthX will also contribute institutional expertise to strategy and operations.