Twaasol showcases MENA-first Cisco meeting rooms certification at LEAP 2026

Twaasol has unveiled its new status as the first Cisco partner in the Middle East to achieve the Cisco Powered Services Certification for Meeting Rooms, co-exhibiting at Cisco’s booth (Stand H1-F30) during the LEAP 2026 technology conference in Riyadh. The milestone underscores a significant development in the region’s enterprise communication landscape, reflecting a growing demand for advanced collaboration tools tailored to modern hybrid work environments. The announcement at LEAP 2026 serves as a strategic platform for Twaasol to highlight its capabilities to a global audience of technology professionals, investors, and potential clients. By securing the Cisco Powered Services Meeting Rooms certification, Twaasol positions itself active of the Middle East tech partnership ecosystem. The company is leveraging its presence at the event to demonstrate how intelligent collaboration and AI-powered workplaces can transform organizational efficiency. This strategic showcase highlights the practical applications of managed collaboration services, offering secure, reliable, and scalable environments that support the ongoing transition to hybrid work Saudi Arabia and the broader MENA region. The certification is not merely a badge of honor; it represents a rigorous validation of Twaasol's technical proficiency and its ability to deliver complex Cisco solutions to a high standard. The newly acquired certification builds upon Twaasol’s existing portfolio, which already includes the Cisco Powered Cloud Calling certification. This dual recognition establishes the firm as a critical regional enabler of Cisco’s comprehensive enterprise communication ecosystem. The integration of these capabilities allows Twaasol to offer end-to-end solutions that address the complex communication needs of modern enterprises, from cloud-based telephony to sophisticated, AI-enhanced meeting room setups. The ability to provide a unified communication strategy is increasingly important for businesses seeking to streamline their operations and reduce the complexity of managing multiple vendors. During the exhibition, the focus remains firmly on demonstrating the tangible benefits of these integrated systems. Attendees at LEAP 2026 can observe firsthand how Twaasol’s managed services streamline operations and enhance user experiences. The partnership between Twaasol and Cisco, represented by key figures such as Amr Nasher, CEO of Twaasol, and Rupal Hada, Partner Managed Services & GTM Lead for EMEA at Cisco, emphasizes a shared commitment to driving digital transformation in the region. The collaboration between these two entities is expected to yield significant advancements in how businesses approach communication and collaboration. The introduction of the first Cisco Powered Services Certification for Meeting Rooms in the Middle East carries significant implications for regional businesses. As organizations increasingly adopt flexible working arrangements, the need for robust, secure, and easily manageable collaboration infrastructure becomes paramount. Twaasol’s managed services approach alleviates the technical burden on internal IT departments, allowing companies to focus on their core operations while ensuring seamless communication capabilities. This is particularly relevant in the context of the rapid digital transformation occurring across the Gulf Region, where businesses are eager to adopt technologies that can provide a competitive edge. Furthermore, the emphasis on AI-powered experiences within these meeting room solutions aligns with broader technological trends in Saudi Arabia and the Gulf Region. The integration of artificial intelligence into collaboration tools can optimize meeting environments, improve audio and video quality, and provide actionable insights into space utilization and user engagement. This aligns with the Saudi Digital Economy's push towards adopting advanced technologies to enhance productivity and competitiveness. The deployment of such advanced systems requires a deep understanding of both the technology and the specific needs of the regional market, a niche that Twaasol is well-positioned to fill. While the certification marks a significant achievement, the practical implementation and widespread adoption of these advanced meeting room solutions will require ongoing investment and customer education. The transition to fully integrated, AI-powered hybrid work environments involves not only technological upgrades but also cultural shifts within organizations. Twaasol’s role as a managed service provider will be crucial in guiding clients through this transformation, ensuring that the technology delivers on its promised value. The company must navigate the complexities of deploying these solutions across diverse enterprise environments, addressing potential challenges related to network infrastructure, security, and user adoption. Looking ahead, the success of this initiative will likely depend on Twa