QSS and UK's Humanoid open a Riyadh showroom, aim for 10,000 robots

QSS AI & Robotics, the Saudi company behind the homegrown Sara humanoid robot, and UK-based robotics firm Humanoid have opened what they describe as the Middle East's first dedicated humanoid robotics showroom, in Riyadh, alongside a pre-order framework covering up to 10,000 humanoid units over the next five years. The showroom, called the Humanoid Lounge, sits at QSS's Riyadh headquarters and is open to the public. According to Humanoid, it offers live robot demonstrations, hands-on interaction and educational workshops aimed at helping businesses and visitors understand what the machines can actually do, rather than only see them on a stage. The two companies first announced their strategic partnership in October 2025; the showroom and the volume commitment are the concrete follow-through on that agreement. The 10,000-unit figure is a pre-order framework, not a delivered fleet. Humanoid and QSS describe it as one of the largest such commitments made in Middle East robotics to date, spread across five years and multiple sectors: manufacturing, logistics, energy, retail and public infrastructure are the ones the companies have named. No sector-by-sector breakdown, pricing or delivery schedule has been published, and the number should be read as an order pipeline the two companies say they intend to fill rather than robots currently at work. Localisation is the other half of the pitch. Arab News reported that robots deployed in Saudi Arabia under the partnership will be manufactured, integrated and supported through QSS's own robotics facilities in Riyadh and a factory in Sudair Industrial City, a large planned industrial zone roughly 120 kilometres from the capital. A separate account of the same partnership describes the assembly site simply as a “Riyadh Robotics Factory,” without naming Sudair specifically, so the precise location and status of the manufacturing facility is worth checking against the companies' own statements before it is repeated as settled fact. QSS is not a newcomer to Saudi robotics. The company built Sara, promoted as the first Saudi-made humanoid robot when it debuted in 2023, and has since supplied integrated robotic systems for events, commercial venues and operational sites around the Kingdom. That track record is presumably why Humanoid, which is trying to get its own hardware into a market it does not know well, chose QSS as the partner to handle manufacturing, support and the regulatory legwork of operating in Saudi Arabia rather than attempting a direct entry. QSS also had a presence at this year's LEAP and DeepFest in Riyadh, according to event coverage, continuing to show its robotics work to the crowds the exhibition draws. It sits alongside a broader wave of humanoid robotics activity at the show, including AGIBOT's push to rent out its full humanoid and quadruped lineup to Saudi buyers and, on the more theatrical end of the same trend, Hero Esports staging a humanoid robot kickboxing tournament in the city the following week . Saudi Arabia's robotics market currently has more showrooms, showcases and signed commitments than it has robots doing paid work at scale, and QSS and Humanoid's plan is squarely in that earlier category for now. What would move it out of that category is the same thing that would move any of these commitments: named customers, delivered units, and a public count of how many of the ten thousand robots are actually running somewhere a year or two from now. TechScoop is reporting from LEAP 2026 in Riyadh.