Alteryx brings its Annie AI agent and a two-way SAP link to LEAP 2026
Category: AI & Data
By Emily Carter
Published: 2026-09-02T06:15:00.000Z
Alteryx used LEAP 2026 to push Saudi enterprises toward operationalising AI, showing its Annie agent and Alteryx One platform alongside partner DVW Analytics' two-way connector for moving data between Alteryx and SAP.
Alteryx opened its LEAP 2026 presence with a dedicated Riyadh event the day before the main show, then set up at Booth G40 in Hall 5 to make the case that Saudi enterprises are ready to move analytics and automation from pilot projects into governed, everyday workflows. The company brought two things to demonstrate that case: an AI agent called Annie, and a partner-built connector that moves data both ways between Alteryx and SAP. Alteryx on Tour Riyadh ran on 30 August, ahead of LEAP's 31 August opening, and fed directly into the company's booth programme for the main event. According to Alteryx's own announcement of the two events, the booth centres on Alteryx One, the company's platform for what it calls operationalising enterprise intelligence — taking analytics and automation out of individual analysts' desktops and into workflows that are shared, monitored and governed across a business. That is Alteryx's pitch for where the category needs to go: fewer one-off spreadsheets and disconnected scripts, more repeatable processes with an audit trail. Annie is the company's generative AI agent, built into that platform to help users build and adjust workflows through natural-language prompts rather than manual configuration. Alteryx has been building out agentic features across its product line for the past two years, and Annie's appearance at LEAP is part of a wider push to bring that capability to Gulf customers directly rather than through regional resellers alone. The SAP element of the booth belongs to a partner rather than Alteryx itself. DVW Analytics is the presentation sponsor at the Alteryx stand, running live demonstrations of its SAP integration technology throughout the show. The company's product, the DVW Alteryx Connector for SAP, is built to move data in both directions — reading data out of SAP into Alteryx for analysis, and writing results and updates from Alteryx back into SAP — installed as a plug-in that connects directly to Alteryx Designer and Alteryx Server. DVW says the connector is already used by more than 300 organisations worldwide to speed up analytics, process automation and data migration projects built on SAP systems. Alteryx also ships a native SAP connector of its own with Designer; the LEAP demonstrations sit alongside that built-in option rather than replacing it. SAP is the backbone enterprise system for a large share of Saudi Arabia's large organisations, in government-linked entities and the private sector alike, and getting data out of it cleanly — and, more rarely, writing changes back into it without breaking anything — is one of the more persistent headaches in Gulf enterprise IT. A connector that genuinely handles both directions, rather than read-only extraction, is solving a real and specific problem rather than a generic one. The framing fits a pattern visible across LEAP's enterprise software halls this year. Cloudera used the show to argue for governed, zero-trust data infrastructure , and MOZN has been broadening from point products into a fuller enterprise AI platform . The common thread is vendors trying to convince Saudi buyers that the AI experimentation of the past two years is ready to be wired into production systems with real governance attached, rather than run as a parallel, ungoverned track. What the announcement does not include is any Saudi customer name, contract, or usage figure tied specifically to Annie or the SAP connector. This is a booth programme and a partner demonstration, described in the vendor's own event materials, not a signed deal. Alteryx's VP for the region has separately discussed Saudi businesses' appetite for generative AI in event-adjacent commentary, but no on-the-record quote from LEAP itself has been published with attributable specifics. TechScoop is reporting from LEAP 2026 in Riyadh.