Mila Celebrations, a Saudi-based AI-powered event management platform, has signed a $5 million strategic partnership with Rodyan Group to accelerate the growth of its event aggregation ecosystem. The collaboration will expand Mila’s user network, enhance customer experience, and drive the digitization of the Kingdom’s thriving event sector, a key pillar of Saudi Vision 2030.
According to IMARC Group’s 2024 report, Saudi Arabia’s event management market is valued at $9.5 billion and is projected to reach $19.5 billion by 2033, growing at a CAGR of 8.4%. Data from the General Entertainment Authority (GEA) also shows that event attendance surpassed 72 million visitors in 2023, reflecting a booming sector and strong appetite for digital transformation.
“This partnership reflects a strategic dimension that goes beyond the financial aspect,” said Mohammed Gherbal, Co-Founder and CEO of Mila Celebrations. “At Mila, we are committed to simplifying the planning journey through smart technology. By collaborating with Rodyan, we’ll merge tech capabilities with operational expertise and wide market reach to deliver a fully integrated experience for individuals and corporates.”
Founded in Saudi Arabia, Mila Celebrations has reimagined event planning through an AI-led digital ecosystem that connects consumers and vendors in one seamless interface. The platform automates the entire journey from service discovery and planning to execution ensuring greater transparency, efficiency, and creativity. Its use of AI in concept visualization allows users to design customized events, while its network of verified partners streamlines logistics and vendor management.
Rodyan Group, established in 2008, is among the Kingdom’s leading corporate event management companies. Having delivered hundreds of major projects with government entities and private corporations, Rodyan is recognized for blending creativity with operational precision and a deep understanding of Saudi identity. Through this partnership, Rodyan will leverage its on-ground expertise and nationwide reach to amplify Mila’s digital capabilities and scale.
“What attracted us to Mila is their focus on solving the real challenge in the events industry providing a platform that enables clients to design and execute their entire event, from concept to execution, within one digital experience,” said Mohammed Al-Salman, CEO of Rodyan Group. “The integration of AI to create an event’s identity before execution makes planning faster and more efficient.”
The partnership marks a major milestone in Saudi Arabia’s growing EventTech landscape. Mila aims to increase annual bookings by more than 200% by 2026 and expand its partner base by over 100%, powered by its AI-driven architecture and strong market adoption. Together, Mila and Rodyan are positioned to redefine how experiences are created and delivered across the Kingdom combining technology, creativity, and operational excellence to lead a new era of intelligent events.
Mila Celebrations and Rodyan Group sign $5M strategic Partnership to digitize Saudi Arabia’s Event Industry