Saudi Arabia’s noon, Jahez merge to take on rising competition from Keeta and HungerStation

Saudi Arabia’s delivery market is consolidating as noon and Jahez agree to merge parts of their operations in a landmark partnership that combines food delivery and quick commerce. The move, disclosed in a regulatory filing on the Saudi Exchange, marks one of the most significant alliances yet in the Kingdom’s growing on-demand economy.

Under the agreement, Jahez International Company for Information Systems Technology will partner with noon to integrate their respective logistics, delivery, and service networks. The deal will see noon Minutes, noon’s rapid delivery service, embedded within the Jahez app, while Jahez’s extensive network of more than 50,000 restaurants will be available to customers through noon’s platform. The integration is scheduled to begin in November 2025, with full rollout planned by early 2026.

The collaboration allows both companies to maintain operational independence while aligning their infrastructure and technology stacks. Customers of Jahez Prime and noon One will benefit from shared delivery perks and unified loyalty programs. The partnership aims to create one of the region’s most efficient and comprehensive on-demand ecosystems, bridging food, grocery, and retail delivery in a single network.

Executives from both sides described the partnership as a strategic alignment built to strengthen their market positions in the face of intensifying competition. Faraz Khalid, CEO of noon, said the collaboration would “build a faster, smarter, and more connected commerce network for the Kingdom.” Ghassab Bin Mandeel, CEO of Jahez, called it “a pivotal step in expanding Jahez’s role in digital commerce and enhancing the everyday experience for millions of users.”

The timing of the partnership is critical. Saudi Arabia’s on-demand economy, valued at over $20 billion, is becoming a key battleground for regional and global players. HungerStation, owned by Germany’s Delivery Hero, continues to dominate the food delivery space, while Careem, Mrsool, and Uber Eats have expanded into grocery and package delivery. Adding to this competition is Keeta, the international brand of Chinese tech giant Meituan, which launched in the Kingdom in 2024 and has quickly become a formidable rival.

Keeta’s arrival has disrupted the market with aggressive pricing, free delivery campaigns, and a data-driven logistics model mirroring Meituan’s dominance in China. Within months of launch, Keeta had captured an estimated 30 percent share of Saudi Arabia’s food delivery orders, according to Rest of World, and aims to cover remaining of the market by mid-2026. The noon–Jahez merger is widely viewed as a response to that competitive pressure, combining local expertise with national scale to defend market share and customer loyalty.

Analysts see the partnership as part of a broader shift in quick commerce toward consolidation. Rather than competing separately, established platforms are joining forces to cut costs, improve delivery speeds, and leverage shared data analytics. According to RedSeer Consulting, Saudi Arabia’s quick commerce sector is projected to grow at 28 percent annually through 2030, driven by a young population, increasing urbanization, and rapid digital adoption.

The merger also supports the Kingdom’s Vision 2030 goals to foster national digital champions capable of competing globally. By integrating networks and infrastructure, noon and Jahez are positioning themselves as key players in shaping the region’s next-generation logistics and retail ecosystem.

For consumers, the benefits will likely be immediate: faster delivery, broader choice, and seamless access to essentials and meals. For competitors like HungerStation, Careem, Mrsool, and Keeta, the alliance signals a more aggressive phase of competition, one where efficiency, technology, and local partnerships could decide the winners in Saudi Arabia’s increasingly crowded delivery landscape.